{"title":"Essentials","description":"","products":[{"product_id":"testosterone-optimisation-guide","title":"Testosterone Optimisation Guide","description":"\u003cp class=\"hero-sub\"\u003eThe complete science-backed system for optimising your testosterone, DHT, and hormonal health without drugs, without guesswork, and without giving up your life to do it.\u003c\/p\u003e\n\u003cdiv class=\"hero-cta-group\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"benwinney","offers":[{"title":"Default Title","offer_id":44029415456980,"sku":"","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/2768\/6100\/files\/2-4-25.webp?v=1743606011"},{"product_id":"the-hypertrophy-blueprint","title":"The Hypertrophy Blueprint (4-Day Upper-Lower Program)","description":"\u003ch2 class=\"\" data-end=\"442\" data-start=\"372\"\u003e\u003cstrong\u003eBuild a Powerful, Aesthetic Physique with the Hypertrophy Blueprint\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"635\" data-start=\"444\"\u003eIf you’re serious about building muscle, not just going to the gym but actually sculpting a physique that turns heads, then you already know most programs aren’t good enough to get you there.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"690\" data-start=\"637\"\u003eThey’re bloated, missing key components, or just don't work.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"786\" data-start=\"692\"\u003eYou don’t need flashy Instagram exercises or random circuits that leave you sweaty but small.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"871\" data-start=\"788\"\u003eYou need a proven system built on real principles. And that’s exactly what this is.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"961\" data-start=\"878\"\u003e\u003cstrong\u003eA Training Program That Actually Works. For Men Who Want Real Size and Strength\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"1089\" data-start=\"963\"\u003eOver the last few years, I’ve worked with hundreds of men to help them build more muscle, more strength, and more confidence.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1147\" data-start=\"1091\"\u003eAnd I kept seeing the same problems with the programs they had been using:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1175\" data-start=\"1150\"\u003eNo clear progression plan\u003c\/li\u003e\n\u003cli data-end=\"1220\" data-start=\"1178\"\u003eToo much junk volume\u003c\/li\u003e\n\u003cli data-end=\"1220\" data-start=\"1178\"\u003eNot enough frequency\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"1223\"\u003eOverly complicated or randomly structured sessions\u003c\/li\u003e\n\u003cli data-end=\"1303\" data-start=\"1276\"\u003eTerrible exercise selection\u003c\/li\u003e\n\u003cli data-end=\"1362\" data-start=\"1306\"\u003eNo idea how to break through plateaus or fix weak points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\" data-end=\"1499\" data-start=\"1364\"\u003eSo I built \u003cstrong data-end=\"1404\" data-start=\"1375\"\u003eThe Hypertrophy Blueprint:\u003c\/strong\u003e a complete, structured, 4-day training system for men who want size, symmetry, and strength.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1634\" data-start=\"1501\"\u003eThis isn’t a theory. It’s the \u003cstrong\u003eexact program I personally use\u003c\/strong\u003e in my hypertrophy phases because it's the best one I've tried.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"1686\" data-start=\"1641\"\u003e\u003cstrong\u003eHere’s What You’ll Get Inside the Program:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"1795\" data-start=\"1688\"\u003e✅ \u003cstrong data-end=\"1717\" data-start=\"1690\"\u003e4-Day Upper\/Lower Split.\u003c\/strong\u003e Balanced training that hits every muscle twice per week for optimal growth.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1915\" data-start=\"1797\"\u003e✅ \u003cstrong data-end=\"1836\" data-start=\"1799\"\u003eScience-Backed Exercise Selection.\u003c\/strong\u003e Only the most effective lifts. No silly TikTok exercises. Just what actually builds muscle.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2021\" data-start=\"1917\"\u003e✅ \u003cstrong data-end=\"1948\" data-start=\"1919\"\u003eDouble Progression Method. \u003c\/strong\u003eNever stall again. The system scales with your strength, week by week. This progression scheme works for everyone from beginner to advanced lifters.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2142\" data-start=\"2023\"\u003e✅ \u003cstrong data-end=\"2047\" data-start=\"2025\"\u003eRPE-Based Training.\u003c\/strong\u003e Learn how hard to train and when to really push the limits for maximum results with minimal wasted effort.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2261\" data-start=\"2144\"\u003e✅ \u003cstrong data-end=\"2172\" data-start=\"2146\"\u003eFull Warm-Up Protocols.\u003c\/strong\u003e Protect your joints, increase mind-muscle connection, and lift heavier with less risk.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2423\" data-start=\"2263\"\u003e✅ \u003cstrong data-end=\"2303\" data-start=\"2265\"\u003eRecovery \u0026amp; Fatigue Management Plan.\u003c\/strong\u003e The critical piece most guys miss. Learn exactly how to eat, sleep, and manage stress to grow muscle without burnout.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2545\" data-start=\"2425\"\u003e✅ \u003cstrong data-end=\"2446\" data-start=\"2427\"\u003eFix Weak Points.\u003c\/strong\u003e Special strategies to bring up lagging arms, delts, or anything else holding back your physique.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2664\" data-start=\"2547\"\u003e✅ \u003cstrong data-end=\"2577\" data-start=\"2549\"\u003eCommon Mistakes to Avoid.\u003c\/strong\u003e Stop sabotaging your own progress with poor form, overtraining, or chasing soreness.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2763\" data-start=\"2666\"\u003e✅ \u003cstrong data-end=\"2685\" data-start=\"2668\"\u003eComplete FAQs.\u003c\/strong\u003e Every practical question answered. You’ll never feel lost in the gym again.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"2810\" data-start=\"2770\"\u003e\u003cstrong\u003eResults That Compound Week After Week\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"2963\" data-start=\"2812\"\u003eThis isn’t just another program like you might see on social media.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2963\" data-start=\"2812\"\u003eIt’s a long-term muscle-building system that grows with you, whether you’re a beginner, intermediate, or even advanced lifter.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"2975\" data-start=\"2965\"\u003eExpect to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"3047\" data-start=\"2978\"\u003eGrow thicker, fuller muscle across your chest, back, shoulders, arms, and legs\u003c\/li\u003e\n\u003cli data-end=\"3094\" data-start=\"3050\"\u003eIncrease your strength steadily every week\u003c\/li\u003e\n\u003cli data-end=\"3155\" data-start=\"3097\"\u003eAdd size where you need it and symmetry where it matters\u003c\/li\u003e\n\u003cli data-end=\"3225\" data-start=\"3158\"\u003eTrain with total clarity and purpose every time you enter the gym\u003c\/li\u003e\n\u003cli data-end=\"3312\" data-start=\"3228\"\u003eBuild the kind of physique that earns admiration from men and attention from women\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd the best part? You don’t need fancy equipment. You don’t need to live in the gym. You just need to show up 4 days a week and follow the blueprint.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"4046\" data-start=\"4000\"\u003e\u003cstrong\u003eNo More Guesswork. Just Real Muscle Growth.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"4206\" data-start=\"4048\"\u003eThis might be the last hypertrophy program you’ll ever need. You can run it for 12 weeks, 16 weeks, or indefinitely, because the system evolves with your progress.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4300\" data-start=\"4208\"\u003eIf you’ve been spinning your wheels, training hard but not seeing the size gains you want...\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4340\" data-start=\"4302\"\u003e...this is your moment to change that.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"4390\" data-start=\"4347\"\u003e\u003cstrong\u003eDon’t Waste Another Year on Bad Programs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"4480\" data-start=\"4392\"\u003eYou’ve already wasted enough time in the gym doing subpar workouts that get you nowhere.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4534\" data-start=\"4482\"\u003eStop guessing. Stop hopping between random programs.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4639\" data-start=\"4536\"\u003eStart training with purpose and start building the powerful, head-turning physique you’re capable of.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4718\" data-start=\"4641\"\u003eClick Add to Cart to grab \u003cstrong data-end=\"4690\" data-start=\"4661\"\u003eThe Hypertrophy Blueprint\u003c\/strong\u003e now and get instant access.\u003c\/p\u003e\n\u003ch2 class=\"\" data-end=\"4819\" data-start=\"4790\"\u003e\u003cstrong\u003eBonus for Maximum Results:\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-end=\"4982\" data-start=\"4821\"\u003ePair this program with my \u003cstrong data-end=\"4882\" data-start=\"4847\"\u003eTestosterone Optimisation Guide\u003c\/strong\u003e to amplify your hypertrophy.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"4982\" data-start=\"4821\"\u003eYou'll unlock faster recovery, better performance, and more muscle gain. Guaranteed. Get them together for 20% off in the \u003ca href=\"https:\/\/benwinney.myshopify.com\/products\/hypertrophy-program-testosterone-guide-bundle\"\u003eHypertrophy + Testosterone Bundle\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"5303\" data-start=\"5141\"\u003eIf you’re ready to take your physique seriously...\u003cbr data-end=\"5194\" data-start=\"5191\"\u003eIf you want to build real size, strength, and symmetry without wasting time...\u003cbr data-end=\"5275\" data-start=\"5272\"\u003e\u003cstrong data-end=\"5301\" data-start=\"5275\"\u003eThis is the blueprint.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"5349\" data-start=\"5305\"\u003eLet’s build your best body, starting today.\u003c\/p\u003e","brand":"benwinney","offers":[{"title":"Default Title","offer_id":45860777296084,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/2768\/6100\/files\/COVER_IMAGE.webp?v=1745783864"},{"product_id":"ultimate-nutrition-guide","title":"Ultimate Nutrition Guide","description":"\u003ch2\u003e\u003cstrong\u003eNutrition is one of the pillars of health.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost people have no clue what eating 'healthy' actually means. \u003c\/p\u003e\n\u003cp\u003eThey're missing essential nutrients, eating low-quality foods, and sabotaging their health without realising, even though they're eating food that's marketed as healthy!\u003c\/p\u003e\n\u003cp\u003eThis leads to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnergy crashes and terrible recovery\u003c\/li\u003e\n\u003cli\u003eFeeling bloated or tired after meals\u003c\/li\u003e\n\u003cli\u003eStruggling to lose fat and gain muscle\u003c\/li\u003e\n\u003cli\u003eGetting sick all the time\u003c\/li\u003e\n\u003cli\u003eBrain fog\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn our modern world where almost all the food on the shelves is ultra-processed, it takes real effort to eat in a way that optimises your health and performance. You need to know exactly what to eat, why, and how to prepare it. Every meal is either empowering you or depleting you.\u003c\/p\u003e\n\u003cp\u003eEducate yourself with this guide, and give your body the high-quality fuel it deserves.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's inside this guide? \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacronutrient Breakdown\u003c\/strong\u003e - You'll understand protein, carbs, and fats for performance, muscle, and health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Truth About Whole Foods \u003c\/strong\u003e- How modern ultra-processed food is sabotaging your health and what to eat instead.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Ultimate Micronutrient Blueprint\u003c\/strong\u003e - Deep dive into every vitamin and mineral, their functions, and the superior food sources for each.\n\u003cul\u003e\n\u003cli\u003eBONUS: Micronutrient cheat sheet - quick reference guide so you never miss key nutrients. This cheat sheet is one of the most popular parts of this guide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to Source the Highest Quality Food \u003c\/strong\u003e- Even among whole foods, there's a hierarchy of quality for each food. Learn what makes one steak better than another.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBONUS: Food quality tier lists for animal and plant products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood Preparation and Cooking\u003c\/strong\u003e - Preserve nutrients, neutralise antinutrients, and improve digestion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGut Health\u003c\/strong\u003e - Fix your gut microbiome and optimise your digestion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSustainable Fat Loss\u003c\/strong\u003e - Lose fat without wrecking your metabolism, crashing your hormones, or losing your gains.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to Gain Muscle without Getting Fat\u003c\/strong\u003e - The best way to bulk for lean muscle growth without unnecessary fat gain. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiet Controversies\u003c\/strong\u003e - Understanding both sides of the argument around hot topics like seed oils, raw milk, sugar, and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupplements and Superfoods\u003c\/strong\u003e - The supplements that are actually worth the money and the most powerful superfoods for health and performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25 Three-Day Meal Plans for Various Goals\u003c\/strong\u003e - Whether you need to eat 2000 or all the way up to 4000 calories per day, there is a meal plan here for you.\n\u003cul\u003e\n\u003cli\u003eEven if you're animal-based, carnivore, vegetarian, or vegan!\u003c\/li\u003e\n\u003cli\u003e200+ nutrient-dense meal ideas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis guide isn't a generic meal plan full of vague advice. \u003c\/strong\u003eIt’s a detailed blueprint that gives you everything you need to deeply understand nutrition, take control of your diet, and start fuelling yourself with the best.\u003c\/p\u003e\n\u003cp\u003eNutrition is a subject where everyone seems to be in some diet cult or another. That is not what this guide is about. Instead:\u003c\/p\u003e\n\u003cp\u003e✅ Learn how to eat for muscle growth, fat loss, and peak energy\u003cbr data-end=\"3343\" data-start=\"3340\"\u003e✅ Cut through misinformation and eat in a way that works \u003cem\u003efor you \u003c\/em\u003e(individualisation is essential)\u003cbr data-end=\"3415\" data-start=\"3412\"\u003e✅ Fix the nutrient deficiencies that are holding you back (virtually everyone has them)\u003cbr data-end=\"3480\" data-start=\"3477\"\u003e✅ Discover the highest-quality foods and how to prepare them\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eStart optimising your nutrition today. Click Add to Cart now!\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou'll see a download button to access your guide immediately, or you can download it via your email.\u003c\/p\u003e","brand":"Ben Winney","offers":[{"title":"Default Title","offer_id":45971121537236,"sku":"","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/2768\/6100\/files\/pic_1_568a2e3c-2787-4e41-a13e-df80e14807fd.webp?v=1741787198"}],"url":"https:\/\/benwinney.com\/en-in\/collections\/essentials.oembed","provider":"Ben Winney","version":"1.0","type":"link"}